A New Year, health-focused, motivational campaign by Bodyarmor Lyte ion the USA is fronted by NBA super star James Harden and singer/songwriter Carrie Underwood. Launched at the start of 2021, the campaign spans national broadcast, digital and social and promotes the product’s no added sugar, natural sweetener and only 20 calories product benefits. … Continue reading Carrie Underwood & James Harden Bring ‘More to the Day’ In Bodyarmor Lyte Motivational Campaign
