Bra brand Berlei teamed up with tennis super star Serena Williams in late February to unveil a new Australian brand platform called ‘In Support Of You’ launched via an integrated campaign which admits that ‘a bra can’t change the world, but a good one can support you through it’. ‘In Support of You’ runs… Continue reading Tennis Super Star Serena Williams Fronts Berlei Bras ‘In Support of You’ Campaign
Tag: Bra
Animated CGI Breasts Star In Sports Themed Bra Brand Berlei’s New ‘Play Their Own Game’ Campaign
Sports bra brand Berlei features some graphic CGI imagery to highlight importance of good bra support in a new Australia campaign called ‘Play Their Own Game’. The marketing initiative is led by a hero 60-second spot starring a series of breast shaped sports balls getting bounced, punched, kicked and squashed in a series of… Continue reading Animated CGI Breasts Star In Sports Themed Bra Brand Berlei’s New ‘Play Their Own Game’ Campaign
