Adidas has launched ‘All In, Or Nothing’, the core global campaign within its FIFA World Cup activation, with a new 60-second TV spot fronted by Lionel Messi (and featuring a new Kanye West track) called ‘World Cup Dream’. In addition to the Barcelona and Argentina super star, the spot features several other adidas player… Continue reading Messi Leads Adidas Global ‘All In Or Nothing’ Opt-In World Cup Work
