Debuting on air during the NRL’s much-discussed double-header in Las Vegas, Kia Australia launched a campaign for its (as yet unreleased) new ‘Ute / Yoot’ (utility vehicle) through a hero commercial revolving around the idea that the vehicle hasn’t been named yet and which is simply stuffed with Aussie sporting legends. A distinctly Australian piece… Continue reading KIA Australia Launches New ‘Ute’ Campaign During Vegas NRL Games Via Spot Stuffed With Aussie Sporting Icons
Tag: Ute
Isuzu UTE Video Unveils Auto Brand As First (Men’s) A-League Naming Rights Partner
On 5 October, Isuzu UTE Australia (IUA) launched a digital and social campaign led by an online video trumpeting its new three-year partnership as the first-ever naming rights partner of the elite A-League men’s football competition. The spot introduces the newly named ‘Isuzu UTE A-League Men’ and outlines IUA’s multifaceted A-Leagues partnership which also includes becoming… Continue reading Isuzu UTE Video Unveils Auto Brand As First (Men’s) A-League Naming Rights Partner
