New Balance teamed up with Senegal and Liverpool FC forward Sadio Mane for a multi-channel marketing campaign leveraging its team and player tie-up at the 2022 Africa Cup Of Nations called ‘The Lions Roar’. The centrepiece of the campaign is a new pair of New Balance football boots customised for Mane via a fiery… Continue reading New Balance & Senegal Star Sadio Mane Fronts Africa Cup Of Nations ‘The Lions Roar’ Bespoke Boot Campaign
