Restaurant chain Osmow’s, the Official Middle Eastern and Mediterranean Restaurant Partner of Canada Soccer’s National Teams, activated the tie-up to leverage excitement around the 2022 FIFA Men’s World Cup through a campaign fronted by Club Brugge and the Canada national team forward Cyle Larin and titled ‘Habibi, I Fix You’. The campaign, which aims… Continue reading Restaurant Chain Osmow’s Revives Canada Soccer Star Cyle Larin With Shawarma
Tag: Nationwide
Taco Bell’s MLB World Series ‘Steal A Base, Steal A Taco’ US Nationwide Giveaway Promotion
The entire US population has a free taco to claim thanks to Cleveland Indians’ shortstop Francisco Lindor and Taco Bell’s ‘Steal a Base, Steal a Taco’ promotion. The MLB sponsor’s World Series activation is based around a simple promise the nation: ‘If a player steals a base during the World Series, everyone in American… Continue reading Taco Bell’s MLB World Series ‘Steal A Base, Steal A Taco’ US Nationwide Giveaway Promotion
NFL Soup Sponsor Chunky’s Real ‘Mama’s Boy’ Campaign
Campbell’s Chunky, the Official Soup Sponsor of the NFL, has enlisted Seattle Seahawk Pro Bowl cornerback Richard Sherman as the face of the 2014 “Mama’s Boy” campaign. This season Campbell’s add a twist to its classic NFL activation campaign (which began in 2007) which sees it use a real mom/mum to be featured alongside her… Continue reading NFL Soup Sponsor Chunky’s Real ‘Mama’s Boy’ Campaign
Channel 4’s Grand National ‘Original Extreme Sport’ TVC
Crabbie’s Grand National broadcast partner Channel 4 launches a promotional TV ad focusing on the great race’s early origins for its ‘The Original Extreme Sport’ campaign. The campaign is spearheaded by a sumptuous TV spot following riders racing through forests and jumping over burning haystacks in a recreation of the world’s first recorded steeplechase… Continue reading Channel 4’s Grand National ‘Original Extreme Sport’ TVC
JC Penney’s 6 Sentimental Spots For The 2013 Oscars
Long-time Oscar broadcast sponsor JC Penney launched a major series of six new commercials during ABC’s 2013 Academy Awards programme. All of the TVCs ran under the retailer’s umbrella ‘Yours Truly’ big idea, each spot focussed on a specific range or sector and creatively they were all presented as a letter from the clothing… Continue reading JC Penney’s 6 Sentimental Spots For The 2013 Oscars
