Under Armour Rap Battle Music Video Fronts ‘Armour Up’ Female Rallying Cry Leverages Women’s World Cup

A punchy, rap-battle meets soccer skills music video spot – starring musicians Gavlyn and Nadia Rose, plus footballers Kelley O’Hara and Alex Greenwood – fronts Under Armour’s ‘Armour Up’ rallying call campaign leveraging the FIFA 2023 Women’s World Cup.   Launched on 12 July, ahead of the kick off of a tournament jointly hosted by… Continue reading Under Armour Rap Battle Music Video Fronts ‘Armour Up’ Female Rallying Cry Leverages Women’s World Cup

NBA’s ‘Non-Stop’s Great Christmas Play’ Spot Promises Christmas Day Drama & Theatrics

When it comes to the festive sporting fixtures in the USA, the 25 December has long been owned by the NBA and to promote its Christmas Day 2022 slate of games the league released a promo fronted by brand character ‘Non-Stop’ and titled ‘The Great Christmas Play’.   The hero spot sees actor/dancer Keyon Bowman… Continue reading NBA’s ‘Non-Stop’s Great Christmas Play’ Spot Promises Christmas Day Drama & Theatrics

Dave Raps To Man Utd Star Rashford In Animated Beats By Dre ‘Never Beaten’ Ad

The start of August saw UK music star Dave rap an inspiring message in support of Manchester United FC striker Marcus Rashford in an animated spot titled ‘Never Beaten’ by artist Gaia Alari from Beats By Dre.   The flipbook-style film, posted across Beats’ own online channels from 3 August, saw the cerebral UK musician, singer/songwriter,… Continue reading Dave Raps To Man Utd Star Rashford In Animated Beats By Dre ‘Never Beaten’ Ad