Basketball fans and peckish consumers were invited to claim their own ‘Goldfish x Boban Hand Dish’ – enabling them to literally eat their favourite snack right out of the hand of the NBA ‘biggest’ star’s hand – in a new sweepstakes style US campaign from the Pepperidge Farm brand. Staged to lean into hoops… Continue reading Comic Goldfish Snack Sweepstakes Invites Fans To Literally Eat Out of NBA Star Boban Marjanovic’s Hand
Tag: Traktor
NBA’s ‘Non-Stop’s Great Christmas Play’ Spot Promises Christmas Day Drama & Theatrics
When it comes to the festive sporting fixtures in the USA, the 25 December has long been owned by the NBA and to promote its Christmas Day 2022 slate of games the league released a promo fronted by brand character ‘Non-Stop’ and titled ‘The Great Christmas Play’. The hero spot sees actor/dancer Keyon Bowman… Continue reading NBA’s ‘Non-Stop’s Great Christmas Play’ Spot Promises Christmas Day Drama & Theatrics
Messi & Martens Front Lay’s Limited Edition GOAT Cheese Flavour ‘Grab The Moment’ Campaign
A February 2022 football-led campaign from snack brand Lay’s saw PSG and Argentina attacker Leo Messi and Dutch women’s football star Lieke Martens introduce fans to its new, limited-edition Lay’s GOAT Cheese Flavour Series. The activation, created by agency Pangolin, is the latest iteration of Lay’s annual global football campaign which leverages the brand’s… Continue reading Messi & Martens Front Lay’s Limited Edition GOAT Cheese Flavour ‘Grab The Moment’ Campaign
