Early August saw club icon Vinnie Jones appear as the face of AFC Wimbledon’s new #LeadUsHome crowdfunding campaign aimed at helping fund the club’s return to its former south-west London home at Plough Lane.
The League One club campaign sees Jones, who played for the previous/original incarnation of Wimbledon FC between 1986-89 and 1992-97, star in the spearhead spot.
Amplified across the club’s social channels, the video also features American author and AFC Wimbledon fan John Green.
“Nothing’s impossible…” Watch Vinnie Jones in our Crazy video and see why you should back our return to Plough Lane: https://t.co/Ebmmi6Zb1n Capital at Risk. Approved by @Seedrs #AFCW #LEADUSHOME
— AFC Wimbledon (@AFCWimbledon) August 5, 2019
All the campaign content pieces aim to drive viewers to find out more on how you can get involved visit: https://www.seedrs.com/afcwimbledon
The crowdfunding initiative itself kicked-off at the start of August and offers and supporters of the team’s objectives to to acquire shares in the club.
For a minimum £10 investment, fans can get their name etched onto a dedicated fan funder wall at the new ground.
Plus they will also be offered the chance of becoming the naming rights partner of the stadium for a single game: Wimbledon have reserved 20% of the home games in the first season for the initiative.
While for a bigger investment of £1,000, fans can have their names inscribed on the steps leading up to the stadium and on individual plaques, in the players’ tunnel or even on a changing room seat.
Other options up to £5,000 include having your names etched onto other stadium infrastructure and equipment ranging from beer taps, kiosks and even the urinals and toilet blocks.
For those putting in between £10,000 and £20,000, fans can have a personal VIP team experience which will see them attend a training session, have lunch with the players afterwards, travel on the team coach to an away match and have dinner with the manager and a round of golf with club legends.
While the biggest investors paying between £50,000 and £100,000, fans can become a club patron or vice-president for a decade: receiving privileged entry into the President’s Lounge or the Boardroom, plus priority tickets and invitations to exclusive events.
“As a fan-owned club we are determined to ensure that those who participate in the crowdfunding programme and help take us home to Plough Lane will literally have their names marked on the new stadium,” commented Club Chief Executive Joe Palmer.
“Not only will everybody who invests go into a draw for the chance to have the stadium named after them for one match, but everybody who invests will have their name recorded permanently within the new stadium.”
Comment:
It’s been a long road, but AFC can now almost see the finish line.
It was back in the early 1990s that Wimbledon FC left their Plough Lane home to share Crystal Palace’s Selhurst Park, before the club was eventually moved lock, stock and barrel (well, without the supporters), to Milton Keynes a decade later and renamed MK Dons.
Fans then formed AFC Wimbledon with a long-term dream of taking the club back to Plough Lane.
Now, finally, 30 years later, an 11,000-capacity stadium may break ground soon.
Good luck to AFC and its fundraising campaign.
Links:
Wimbledon
https://www.afcwimbledon.co.uk/
https://www.youtube.com/user/AFCWimbledonTV
https://twitter.com/AFCWimbledon
https://www.afcwimbledon.co.uk/
https://www.instagram.com/afc_wimbledon/
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