Ever wondered how to win at The Oscars when you don’t actually win an Oscar? Lego know how to do it! The Lego Movie might not have even gained a nomination, but the games giant found a way to create an in-telecast branded moment and dominate the Oscars’ digital discussion. Since last… Continue reading Lego’s Branded Moment Wins The Oscars, But Not An Oscar
Tag: In-Show Integration
Suzuki ‘The Block’ TV Tie-In Led By In-Show Integration
One of the more interesting contemporary TV tie-ins is Suzuki’s sponsorship of top rated Australian reality TV show The Block – a partnership that focuses on in-programme integration and which sees the brand’s vehicles front and centre of the show. The most recent activation of the car brand’s partnership with the Channel 9 show… Continue reading Suzuki ‘The Block’ TV Tie-In Led By In-Show Integration
