Blossom Hill, the Percy Fox & Co wine, has signed a seven-figure deal to sponsor the return of the 80s soap Dallas on Channel 5 as part of a £2.2 million autumn push behind the brand. As part of the deal, which was developed by Carat, Blossom Hill will be the headline sponsor of… Continue reading Blossom Hill Sponsors Channel 5’s Dallas Return
Tag: Channel 5
Henkel’s Big Brother Product Placement Deal
Right Guard (deodorant) and Theramed (toothpaste) will be amongst the Henkel brands stocked in the latest UK ‘Big Brother’ house as part of a product-placement deal. The product placement initiative, which will also include got2b styling products and Gliss shampoo, are part of a £2m partnership between the parent group Henkel and Channel 5.… Continue reading Henkel’s Big Brother Product Placement Deal
Skoda Puzzle Links Channel 5 Crime To YouTube Quiz
Skoda unveil a new TV-online puzzle-based campaign to engage audiences and activate its sponsorship of Channel 5’s US Crime Drama thread. Using clues in pre-programme bumper idents to drive viewers to the Skoda Puzzle site, the work revolves around a series of YouTube videos which can be used to solve a set of… Continue reading Skoda Puzzle Links Channel 5 Crime To YouTube Quiz
Fiat 500 Launches With Channel Five Takeover
The centrepiece of the integrated UK campaign to launch the new Fiat 500 is Britain’s first-ever complete channel sponsorship. For one evening, Five becomes Channel 500 with bespoke idents in the evening and ads in every break. Within each 25-second ident, Fiat branding appeared for 15 seconds with the cars effectively becoming the… Continue reading Fiat 500 Launches With Channel Five Takeover
