The day before Euro 2016 kicks-off, Nike leverages football fever and uses player endorsements to ambush official tournament partner Adidas with the launch of its #SparkBrilliance initiative led by a body swap short film called ‘The Switch’ and a mental training footie app called Pro Genius. At the core of the new campaign is… Continue reading Nike ‘Spark Brilliance’ Led By ‘Switch’ Spot, Snapchat, Social, Apps & Spaces To Ambush Euro 2016
