After launching its Euro 2016 activity with an ad based on Scots mocking the English, Paddy Power’s tournament campaign notched up its controversial content and assertive stunt activity ahead of the England v Russia game by parking a truck outside Russian embassy with a bold sign saying ‘Chat Shit, Get Banged’. Despite the appalling… Continue reading Paddy Power Euro 2016 #ViveLaBantz Spans Combative Stunts & Real-Time Social Silliness & Stereotype Spots
Tag: #ViveLaBantz
Paddy Power Stereotypes Scots In Euro 2016 #ViveLaBantz Launch Ad
Paddy Power launches its Euro 2016 guerrilla campaign with cliché stuffed creative celebrating a team not going to the tournament – Scotland. Featuring the full line-up of Scottish stereotypes (from red wigs and tartan kilts, to Braveheart faces, bagpipes and even the Loch Ness Monster) and famous faces (such as inevitable cameo from The… Continue reading Paddy Power Stereotypes Scots In Euro 2016 #ViveLaBantz Launch Ad
