UK betting brand Ladbrokes launched the television strand of its World Cup marketing programme with an old school host country cliché commercial stuffed with stereotypical Russian symbolisms. The creative includes pantomime Russian props from bears called Boris to furry hats and Cossack costumes. Fronted by booming-voiced British actor Brian Blessed, this spot leverages… Continue reading Ladbrokes Launches Clichéd World Cup TV Commercial Stuffed With Russian Stereotypes
Tag: Cliches
Paddy Power Stereotypes Scots In Euro 2016 #ViveLaBantz Launch Ad
Paddy Power launches its Euro 2016 guerrilla campaign with cliché stuffed creative celebrating a team not going to the tournament – Scotland. Featuring the full line-up of Scottish stereotypes (from red wigs and tartan kilts, to Braveheart faces, bagpipes and even the Loch Ness Monster) and famous faces (such as inevitable cameo from The… Continue reading Paddy Power Stereotypes Scots In Euro 2016 #ViveLaBantz Launch Ad
‘The Game Starts Here’ Sees Beats (Again) Use Player Endorsers To Ambush RWC
Beats Br Dre’’s latest sports property ambush is a three-market, three-spot, three-endorser campaign leveraged the Rugby World Cup called ‘The Game Starts Here’. The title references its FIFA World Cup ‘The Game Before The Game’ initiative (see case study) and the approach follows a similar thematic path – one focused on pressure and training.… Continue reading ‘The Game Starts Here’ Sees Beats (Again) Use Player Endorsers To Ambush RWC
