1: National Stereotypes & Country Clichés Sponsor spots and ambush ads built on national stereotypes and country clichés are alive and well in Euro 2016 marketing: with the English, French, Germans and Scots all getting the caricature commercial treatment. While FA partner Mars’ #Believe sees English mounted knights, tea ladies and corgis storm… Continue reading Euro 2016 Trends > Key Strategies, Tactics & Tech
