Carling teams up with former football stars Paul Ince and Jimmy Bullard for a UK spoof spot that reworks an iconic scene from The Godfather to spearhead its summer ‘Pay Per Inch’ promotion, leverage Euro 2016 excitement and ambush official UEFA beer rival Carlsberg. The initiative’s self-stated objective is to ensure fans maximise their… Continue reading Carling’s ‘The Guv.nor: Pay Per Inch’ Euros Ambush Precedes Next Season’s Premier League Partnership
Tag: France 2016
Turkish Airlines Activates Euro 2016 Rights Via Multi-Platform #EuropesBest
Euro 2016 Official Airline Partner Turkish Airlines has launched is core tournament campaign, ‘Meet Europe’s Best’, to focus the spotlight on the very best fans from around the continent – ‘those who go above and beyond to show their love and passion for their national team’. The campaign’s approach is to reflect its support… Continue reading Turkish Airlines Activates Euro 2016 Rights Via Multi-Platform #EuropesBest
Carlsberg Euro 2016 Ad Asks England Fans To ‘Substitute Pessimism For Optimism’
As Carlsberg’s UK activation avalanche of its Euro 2016 rights continues, the latest content piece is a commercial that continues its ongoing ‘If Carlsberg did substitutions…’ concept by asking England fans to substitute pessimism for optimism. Playing on the English team’s recent track record at major international tournaments and the subsequent melancholic gloom if… Continue reading Carlsberg Euro 2016 Ad Asks England Fans To ‘Substitute Pessimism For Optimism’
Hyundai Euro 2016 London FanDome: An Immersive 360 Audio-Visual Experience
Official Euro 2016 automotive partner Hyundai has unveiled an inventive, mammoth 360 audio-visual live experience space. This immersive UK experience, built in London’s King’s Cross area, aims to host 45,000 supporters (1000 per game) for the tournament’s 45 matches and is centred around the world’s first live reactive 360-degree screen. In fact, the… Continue reading Hyundai Euro 2016 London FanDome: An Immersive 360 Audio-Visual Experience
If Carlsberg Did Euro 2016 Sponsorship Activation ………
…It would probably be creatively rich and content-led and engage with a wider demographic cohort than the clichéd football patriotism that dominated its previous Euro 2012 ‘Fan Academy‘ work. Carlsberg’s leverage strategy for this year’s UEFA tournament is to ‘do it better for the fans’ through a campaign built around Carlsberg’s well known ‘probably… Continue reading If Carlsberg Did Euro 2016 Sponsorship Activation ………
Carlsberg & Desailly Re-work French Revolution In Euro 16 Ticket Giveaway
The latest instalment in Carlsberg’s rich Euro 2016 activation sees the official beer brand team up with French football legend Marcel Desailly to re-imagine the French revolution in an international TV spot called ‘If Carlsberg did La Revolution’. The latest strand of its expansive tournament creative sees the UEFA partner link up with the… Continue reading Carlsberg & Desailly Re-work French Revolution In Euro 16 Ticket Giveaway
Mars Returns To #Believe For Its Integrated Euro 2016 England/FA Activation
Mars is asking fans to #Believe as its leverages its partnership with The FA through a new multi-channel campaign to help generate support ahead of Euro 2016. Led by a 60-second TV spot – which spearheads a £5m media investment that also spans cinema, radio and digital marketing – the campaign includes an on-pack… Continue reading Mars Returns To #Believe For Its Integrated Euro 2016 England/FA Activation
Carlsberg Chugger Squad Reward Generous Public In Euro Ticket Street Stunt
Carlsberg’s Euro 2016 marketers continues to have fun with fresh twists on its ‘If Carlsberg did…’ concept in the UK with a charity chugger comedy street stunt strand – called ‘Giving Getting’ – in its ongoing tournament activation. The official beer brand of UEFA’s flagship national property adds a new twist to its long running… Continue reading Carlsberg Chugger Squad Reward Generous Public In Euro Ticket Street Stunt
Disguised Kamara Fronts Carlsberg’s ‘Your (Tube) Seat/Euro 2016 (Ticket) Seat’ Hidden Camera Tube Stunt
Former player and manager turned pundit Chris Kamara fronts the latest phase of Carlsberg’s Euro 2016 activation in the UK by travelling on the London Underground disguised as an elderly gent in ticket giveaway hidden camera stunt. The Sky Sports broadcaster and Ladbrokes endorser takes on a brand ambassador role for the official UEFA… Continue reading Disguised Kamara Fronts Carlsberg’s ‘Your (Tube) Seat/Euro 2016 (Ticket) Seat’ Hidden Camera Tube Stunt
Kia’s #CarryYourDream Promotes Euro 2016 Match Ball Carrier Competition
A spearhead international TV commercial for Kia’s ‘Carry Your Dream’ campaign introduces the latest version of the UEFA car sponsor’s ‘official match ball carrier’ competition for Euro 2016. The core spot – The Story Of One Dream – launched in early April and its narrative follows the story of football loving kid Kirill, who’s… Continue reading Kia’s #CarryYourDream Promotes Euro 2016 Match Ball Carrier Competition
Hyundai’s UEFA Euro 2016 integrated Activation Aims To Put ‘Real Fans First’
Hyundai’s ‘Real Fans First’ UEFA Euro 2016 activation is not just a celebration of football, but an attempt to bring supporters together to share the tournament excitement. The campaign launch is spearheaded by a global TV commercial telling the story of a little boy’s Euro 2016 journey as he awaits the upcoming tournament. … Continue reading Hyundai’s UEFA Euro 2016 integrated Activation Aims To Put ‘Real Fans First’
