Gym apparel challenger brand Gymshark leveraged the traditional New Year fitness period with a non-traditional ‘Dream Small’ marketing initiative based around brand research showing that 80% of all resolutions fail ‘because they are too big’. The January Gymshark66 project and ad campaign – which actually launched on 30 December 2022 with a lead online… Continue reading Gymshark66 New Year Initiative Based On research Showing 80% Of Resolutions Fail
