Building on its ongoing (and award-winning) ‘Truth’ marketing platform, The New York Times leveraged spiking interest in tennis in its home city around the 2019 US open by launching a campaign which shines a spotlight on the gender gap in sports Launched to coincide with the US Open semi-finals on 6 September, this campaign… Continue reading NY Times Leverages US Open To Extend ‘Truth’ Campaign & Shine Light On The Sports Gender Gap
