US candy Reese’s leverages interest in Rio 2016 by launching an inverted ‘Do Summer Like a Winter Olympian’ campaign led by its fist live action TV commercial in a decade. The Hershey owned brand, an official sponsor of the US Olympic Team, is putting its own twist on activating around the 2016 Games by… Continue reading Vonn Fronts Reese’s Wintry Summer Olympics Work & Hershey’s Launches Team USA ‘Hello From Home’
