Tag: Katie Ledecky

Athleta’s ‘Find Your Movement’ Campaign Launch Leverages Women’s History Month / Paris 2024 & Continues Brand Evolution

Athleta unveils a new, multi-chapter brand campaign, Find Your Movement, a rally cry of Athleta’s values, purpose, and role in this world – championing and celebrating the power and joy of movement, in any form.

Women’s History Month saw Gap-owned sports and leisure brand Athleta roll out the first wave of work in a new, multiphase, long-term brand campaign aimed at empowering women and girls called ‘Find Your Movement’. The campaign, which was conceived and produced internally and debuted on 1 March, aims to ‘cement the brand’s goal of championing… Continue reading Athleta’s ‘Find Your Movement’ Campaign Launch Leverages Women’s History Month / Paris 2024 & Continues Brand Evolution

USA Swimming Leverages Olympic Trials & Rio 2016 Via ‘Today’s Greats When They Were Kids’

Built around genuine home-video footage – featuring USA swimming superstars and gold medailsts – such as Michael Phelps, Ryan Lochte, Missy Franklin and Katie Ledecky – USA Swimming has launched a new campaign to promote the US Olympic trials and excitement around Rio 2016.   Led by a 60-second commercial, part of the larger #SwimUnited campaign,… Continue reading USA Swimming Leverages Olympic Trials & Rio 2016 Via ‘Today’s Greats When They Were Kids’