Mid August saw Rideshare platform Ola launch a television led, integrated campaign activating and amplifying its new official sponsorship of the Australian national rugby team. The multi-channel activation, developed in harness with agency Advertising Advantage, Sydney, leverages its rights as an official rideshare partner of Rugby Australia and launched to coincide with the climax… Continue reading Rideshare Platform Ola Rolls Out Integrated Offer Led Wallabies Partnership Campaign
Tag: Ride Hailing
Uber’s NBA Star ‘Ride Confessionals’ Campaign Opens With Lonzo Ball’s Rolling With The Champions
Late October saw Uber launch a national TV ad campaign across the USA featuring ESPN’s Cari Champion as an Uber driver taking NBA stars around for an in-vehicle interview series called ‘Ride Confessionals’. These taxi cab style, unfiltered confessionals, which aims to ensure players genuinely open up so viewers/fans can learn a little more… Continue reading Uber’s NBA Star ‘Ride Confessionals’ Campaign Opens With Lonzo Ball’s Rolling With The Champions
