For Ramadan 2024, Adidas launched a digital-first, global running guide series titled ‘Optimize Your Training During Ramadan’. Objective The campaign aimed to be inclusive and educational, to spark conversation, inform people on a topic they might not know about and to help and encouraging people to exercise effectively, efficiently and safely while fasting during Ramadan.… Continue reading Adidas Digital Tools Help Athletes To ‘Optimize Your Training During Ramadan’
Tag: Zahra Al-Mougrabi
Adidas ‘From Sunrise To Sunset’ Initiative Supports Brand Fans Wanting To Stay Fit During Ramadan
Adidas sought to show that people don’t have to choose between fasting or working out during the holy month of Ramadam through a Swedish initiative called ‘From Sunrise To Sunset’ fronted by brand ambassadors and Swedish footballer Nabil Bahoui alongside Taekwondo full contact fighter Zahra Al-Mougrabi and the female basketball team Vision Generation Ball who all… Continue reading Adidas ‘From Sunrise To Sunset’ Initiative Supports Brand Fans Wanting To Stay Fit During Ramadan
