Ahead Of Tokyo 2020, financial services giant and global International Paralympic Committee (IPC) partner Citi rolled out a social media campaign to promote the tie-up and champion members of its Team Citi athlete ambassadors and change public perception of people with disabilities. Created by agency Publicis North America, the campaign focuses on individual members of the… Continue reading Citi Leverages Paralympic Partnership Via Social Media #StareAtGreatness Campaign
Tag: Citi
Citi’s Rolling Stones Tour Request App & VIPBooth
Citi sponsored the Rolling Stones’ 50 & Counting’ tour and offered gig goers and band fans a range of experiences aimed at celebrating the band’s huge contribution to the music industry. The sponsorship’s objective was to encourage fan interaction during the tour, whilst simultaneously promoting the Citi brand to hundreds of thousands of Rolling… Continue reading Citi’s Rolling Stones Tour Request App & VIPBooth
