Late February saw Sport England reprise its award-winning ‘This Girl Can’ initiative aimed at helping women get active with a focus on tackling the sport and exercise ‘Enjoyment Gap’. The fresh wave of UK work is a call-to-arms to the country’s sports clubs and exercise outfits and follows on from research which found that,… Continue reading Sport England Launches Fresh ‘This Girl Can’ Phase In Bid To End The ‘Exercise Enjoyment Gap’
Tag: Nicola Adams OBE
Nicola Adams Leads New ‘Different Days’ Spot As Part Of E45’s New ‘Straight Up Skincare’ Initiative
Double Olympic boxing champion Nicola Adams OBE reprised her role as the face of skincare brand E45 by fronting the second ad, called ‘Different Days’, in the Reckitt Benckiser-owned brand’s ‘Straight Up Skincare’ series. The professional boxer takes centre stage in a campaign that aims to promote a fuss-free, straightforward and uncomplicated product: an approach that aims… Continue reading Nicola Adams Leads New ‘Different Days’ Spot As Part Of E45’s New ‘Straight Up Skincare’ Initiative
