The UK company Wattbike has launched its debut US campaign, called ‘Only For The Obsessed’, to promote the introduction of its Atom smartbike across the Atlantic. The campaign is led by a hero film, developed by UK creative agency Matta, which targets dedicated cyclists. The marketing message – that the Wattbike Atom ‘is… Continue reading UK Based Wattbike Brand Launches ‘Only For The Obsessed’ Campaign In The USA
