UK Based Wattbike Brand Launches ‘Only For The Obsessed’ Campaign In The USA

The UK company Wattbike has launched its debut US campaign, called ‘Only For The Obsessed’, to promote the introduction of its Atom smartbike across the Atlantic.

The campaign is led by a hero film, developed by UK creative agency Matta, which targets dedicated cyclists.

The marketing message – that the Wattbike Atom ‘is not for you’ unless you are one of ‘The Obsessed’ – seeks to shine a light on the intense and extreme passion that cyclists have for their sport as well as highlighting the product’s performance features which enable users to push themselves to their limits.

First posted on the brand’s digital and social channels on 14 November, the spearhead spot comes in a 60-second