The NBA teamed up with agency Saatchi & Saatchi UK to create and launch a new visual identity for the NBA through the launch of an eight-part docu-series titled ‘Hoop Cities’ which explores and celebrates the culture, history and connective power of basketball in Europe. The dynamic concept and visual identity uses q basketball… Continue reading NBA Europe’s Fresh ‘Hoop Cities’ Identity Explores Basketball Culture, History & Connective Power
