The start of December saw US sports retailer Champs Sport and Eastbay (its direct mail sister company) launch a new campaign called ‘We Know Game’ fronted by a team of athlete ambassadors including the Cavinder Twins, Gable Steveson and Rudolph ‘Blaze’ Ingram. Following the company’s new NIL (name, image and likeness) student athlete partnerships… Continue reading New Student Athlete Ambassador Team Front Champs Sport & Eastbay ‘We Know Game’ Campaign
Tag: Direct Mail
Weet-Bix Brings Back Collectible ‘All Blacks Cards’ Ahead Of Rugby World Cup
A month ahead of japan 2019, Weet-Bix in New Zealand are leveraging the tournament by taking All Blacks collectable cards to a whole new level with a re-imagined Stat Attack game that aims to enable the next generation of Kiwi kids to get closer to their rugby heroes. It is 12 years since the… Continue reading Weet-Bix Brings Back Collectible ‘All Blacks Cards’ Ahead Of Rugby World Cup
Cricket Australia Rolls Out Women’s “Ashes To Ashes” Verse To Promote Series & Sell Tickets
With just a month to go before the start of the much anticipated Commonwealth Bank Women’s Ashes Series, hosts Cricket Australia has rolled out an ad campaign and ticket sales initiative based around the famous burial service ‘Ashes To Ashes, Dust To Dust’ phrase and its familiar ‘Thompson/Lillee’ Australian cricket reworking. The launch TV… Continue reading Cricket Australia Rolls Out Women’s “Ashes To Ashes” Verse To Promote Series & Sell Tickets
EDF’s Golden ‘Thank Yous’ London 2012 Loyalty Scheme
Tier One London 2012 national sponsor EDF Energy is rolling out an athletics-themed campaign promoting its Olympic-focused reward scheme ‘Thank Yous’. Starring its recently produced CGI ‘blob’ brand character, the LOCOG sustainability partner fronts a new 30-second spot that shows the brand character dreaming of athletics and then joining a glittering dance troupe… Continue reading EDF’s Golden ‘Thank Yous’ London 2012 Loyalty Scheme
Rolls-Royce & Rankin Partner For Ecstasy Show
Rolls-Royce partnered with photographer Ian Rankin to celebrate 100 years since the creation of the luxury car brand’s iconic Spirit Of Ecstasy. The premium automotive outfit commissioned Rankin to capture 100 contemporary images of the female form that are inspired by Rolls-Royce’s renowned symbol, including her power, speed and beauty. Rankin himself… Continue reading Rolls-Royce & Rankin Partner For Ecstasy Show
Unilever’s Sunflower Seed Sponsorship Push
Ai Weiwei’s Unilever Series commission, ‘Sunflower Seeds’, has been promoted heavily both by the brand and gallery through a series of multi platform channels as well as via traditional media and PR work. The central website includes interpretation text, artist quotes, video and one-to-ones with the artist. Other cyber activation ranges from YouTube seeding… Continue reading Unilever’s Sunflower Seed Sponsorship Push
