Late February saw the International Cricket Council (ICC) launch its Out of This World’ promotional campaign for June’s Men’s T20 World Cup. Premiering on 21 February to mark 100 days before the first ball is bowled, ‘Out Of This World’ seeks to both drive awareness and boost ticket sales for the tournament which will be… Continue reading Cricket Ball Comet Launches ICC Men’s T20 World Cup 2024 ‘Out Of This World’ Campaign
Tag: Tickets Sales
MLB World Tour: London Series 2023 Promoted By Integrated ‘Unmissable’ Campaign
To promote the summer’s ‘Major League Baseball World Tour: London Series 2023’, the MLB marketing team teamed up with specialist agency CSM Sport & Entertainment (CSM) and VCCP Media for a 360-degree campaign targeting committed and new baseball fans across Europe by positioning the event as ‘Bigger Than Ever’ and ‘Unbelievable’. Following the debut… Continue reading MLB World Tour: London Series 2023 Promoted By Integrated ‘Unmissable’ Campaign
Cricket Australia Rolls Out Women’s “Ashes To Ashes” Verse To Promote Series & Sell Tickets
With just a month to go before the start of the much anticipated Commonwealth Bank Women’s Ashes Series, hosts Cricket Australia has rolled out an ad campaign and ticket sales initiative based around the famous burial service ‘Ashes To Ashes, Dust To Dust’ phrase and its familiar ‘Thompson/Lillee’ Australian cricket reworking. The launch TV… Continue reading Cricket Australia Rolls Out Women’s “Ashes To Ashes” Verse To Promote Series & Sell Tickets
