Late February saw the International Cricket Council (ICC) launch its Out of This World’ promotional campaign for June’s Men’s T20 World Cup. Premiering on 21 February to mark 100 days before the first ball is bowled, ‘Out Of This World’ seeks to both drive awareness and boost ticket sales for the tournament which will be… Continue reading Cricket Ball Comet Launches ICC Men’s T20 World Cup 2024 ‘Out Of This World’ Campaign
