Late April, a month ahead of the final in Kiev, UEFA partner Heineken leveraged its Champions League rights with a Ukrainian social stunt focused on sharing called ‘The Test’. This local market initiative emerged from research showing that the majority of Ukrainian football fans watch the UEFA Champions League alone. The tournament’s official… Continue reading ‘The Test’ Aims To Prove To Ukrainians That The UEFA Champions League & Heineken Are Best Shared
Tag: #ShareTheDrama
Heineken Activates Past/Present/Future UEFA Champions League With Cinematic #ShareTheDrama
On 11 September, to activate around the first group 2017/18 UEFA Champions League matches, long-time partner Heineken launched an integrated #ShareTheDrama campaign fronted by footballing legends Ronaldinho, Ruud van Nistelrooy and Jerzy Dudek. The tournament’s long-time beer sponsor leveraged the start of the group stages with a campaign spearheaded by a set of three… Continue reading Heineken Activates Past/Present/Future UEFA Champions League With Cinematic #ShareTheDrama
