Peru’s best selling beer brand Cristal activated its partnership with the Peruvian Football Federation (Federación Peruana de Fútbol / FPF) with a campaign called ‘This Passion Knows No Gender’ that set out to grow support for the women’s national team by using sports commentary to highlight the disparity between male and female football. The campaign… Continue reading ‘This Passion Knows No Gender’ In Cristal’s Campaign With Peru’s Women’s Natonal Football Team
Tag: Peru
Gymshark’s ‘Real Player Mode’ Gaming Initiative In Colombia Connects Virtual & Physical Sport
An interesting student campaign called ‘The Real Player Mode’ published in Colombia, Ecuador and Peru in September 2022 was developed for fast rising sportswear brand Gymshark and sought to build the brand’s links with and connections to some of the world’s 3 billion gamers – many of whom love sports video games, but don’t actually… Continue reading Gymshark’s ‘Real Player Mode’ Gaming Initiative In Colombia Connects Virtual & Physical Sport
MasterCard Copa América Trophy Tour Campaign #SentirseCampeón
MasterCard, one of three platinum partners to have invested $5m in 2015 Copa America rights sticks to its global strategy of activating its sponsorships around its under ‘Priceless Surprises’ big idea through the central pillar of its sponsorship of the Trophy Tour (complete with fan experiences and photo opportunities). This multi-platform, multi-market central and… Continue reading MasterCard Copa América Trophy Tour Campaign #SentirseCampeón
