An interesting student campaign called ‘The Real Player Mode’ published in Colombia, Ecuador and Peru in September 2022 was developed for fast rising sportswear brand Gymshark and sought to build the brand’s links with and connections to some of the world’s 3 billion gamers – many of whom love sports video games, but don’t actually… Continue reading Gymshark’s ‘Real Player Mode’ Gaming Initiative In Colombia Connects Virtual & Physical Sport
