An interesting student campaign called ‘The Real Player Mode’ published in Colombia, Ecuador and Peru in September 2022 was developed for fast rising sportswear brand Gymshark and sought to build the brand’s links with and connections to some of the world’s 3 billion gamers – many of whom love sports video games, but don’t actually… Continue reading Gymshark’s ‘Real Player Mode’ Gaming Initiative In Colombia Connects Virtual & Physical Sport
Tag: Video Games
Burger King Seeks To Turn Stevenage FC Into The World’s Biggest Club Via ‘The Stevenage Challenge’
Stevenage FC and partner Burger King launched a new campaign to turn the League Two side into the ‘biggest online club in the world’ through ‘The Stevenage Challenge’: a series of online challenges for football fans around the world to tackle and earn free Burger King menu items. The EFL club initially announced the… Continue reading Burger King Seeks To Turn Stevenage FC Into The World’s Biggest Club Via ‘The Stevenage Challenge’
Carolina Panthers Unveil Season Schedule Via Amazing Ode To Old School Video Games
To promote the NFL 2019-20 season schedule, the Carolina Panthers released a digital/social video showcasing its season match-ups in the form of an homage to video games of old (and a few newer ones too). While NFL teams don’t know their exact schedules until shortly before the dates are revealed, they do know… Continue reading Carolina Panthers Unveil Season Schedule Via Amazing Ode To Old School Video Games
