Peru’s best selling beer brand Cristal activated its partnership with the Peruvian Football Federation (Federación Peruana de Fútbol / FPF) with a campaign called ‘This Passion Knows No Gender’ that set out to grow support for the women’s national team by using sports commentary to highlight the disparity between male and female football. The campaign… Continue reading ‘This Passion Knows No Gender’ In Cristal’s Campaign With Peru’s Women’s Natonal Football Team
