UEFA Europa League sponsor Enterprise Rent-A-Car seeks to give football fans what they want through ‘Thursday Night Football’: an integrated, multi-channel campaign focused on the various ways soccer supporters prepare for mid-week matches. This self-described ‘fan-first activity’ shines the spotlight on from London to Sevilla through a hero pan-European spot titled ‘All Roads Lead… Continue reading UEFA Sponsor Enterprise Rent-A-Car Celebrates How Fans Prepare For Mid-Week Games
Tag: Europa League
Enterprise Teams Up With Berbatov & Foster In UEFA Europa League ‘Mission: Masterclass’ Series
Ahead of the UEFA Europa League Quarter-Finals second-leg, Enterprise Rent-A-Car and UEFA launched an online ‘Mission: Masterclass’ video series starring former Manchester United FC players Dimitar Berbatov and Ben Foster. Enterprise and the European governing body linked up with the former Red Devils’ teammates on a three-part film series exploring the technical and mental… Continue reading Enterprise Teams Up With Berbatov & Foster In UEFA Europa League ‘Mission: Masterclass’ Series
Trophy Tour/Heroes Walk/OMBC/Undeniable – Kia & UEFA Europa League
The pandemic forced UEFA Europa League partner Kia Motors to pivot in the middle of its 2019/20 season marketing programme and switch many of its multi-pronged activation’s physical and in-person strands to virtual spaces and online experiences – including its work leveraging its Trophy Tour, Official Match Ball Carrier, Heroes Walk and Undeniable campaigns.… Continue reading Trophy Tour/Heroes Walk/OMBC/Undeniable – Kia & UEFA Europa League
Enterprise Leverages UEFA Sponsorship Via Van Persie Fronted ‘Europa [League] Road Trip’ Campaign
Mid December saw Enterprise team up with former Manchester United and Arsenal icon Robin Van Persie and British comedian Lloyd Griffith to launch a new UEFA Europa League activation – ‘Europa Road Trip’. The ambassador pairing rolled out the initiative with a launch spot which rolled out across the car rental brand’s digital and social… Continue reading Enterprise Leverages UEFA Sponsorship Via Van Persie Fronted ‘Europa [League] Road Trip’ Campaign
BT’s Star-Studded ‘House Party’ UEFA Champions League Campaign
As the new season approaches, late July sees BT Sport roll out a major campaign promoting its (free) UEFA Champions League coverage led by a spearhead TV spot and supported by online video. The creative is fronted by a team of soccer superstars – from current players like Gareth Bale and David Luiz to… Continue reading BT’s Star-Studded ‘House Party’ UEFA Champions League Campaign
Western Union’s ‘Pass’ UEFA Europa Educational Initiative
Patrick Vieira is the brand ambassador and front man for Western Union’s new educational CSR initiative that activates its rights as the new Global Partner of the UEFA Europa League. The scheme sees the Western Union Foundation turn every successful pass in this season’s competition into cash funding to support one day’s education… Continue reading Western Union’s ‘Pass’ UEFA Europa Educational Initiative
