Underestimate Serena Williams at your own peril. That’s the proposition at the heart of a new Gatorade campaign leveraging her return to Wimbledon after becoming a mother. To celebrate Serena Williams’ return to the elite and her progress to the 2018 Wimbledon final, a new Gatorade campaign pays tribute to the tennis super… Continue reading Gatorade Celebrates Serena Williams, Her Comeback & Motherhood With ‘Like A Mother’
Tag: Wimbledon 2018
Money Mark Makes Federer’s Racket Sing In Wilson’s ‘Play Your Heart Out’ Music Video & Track
Timed to leverage spiking tennis interest around Wimbledon 2018, July saw Roger Federer’s racket supplier Wilson release a quirky initiative that turned the tennis icon’s racket into a musical instrument. This audio marketing push saw the sports equipment brand team up with Federer and music producer Money Mark to create an original track to… Continue reading Money Mark Makes Federer’s Racket Sing In Wilson’s ‘Play Your Heart Out’ Music Video & Track
