January saw US sports apparel giant Wilson Sporting Goods create a mobile pop-up museum, called ‘The Wilson Experience’, that demonstrates how the company handcrafts leather footballs. Following its initial tour launch at the College Football Playoff in Atlanta, ‘The Wilson Experience’ will tour across the USA through 2018: making key stops at the NFL… Continue reading Wilson’s Pop-Up Mobile Museum Offers Football Craftsmanship & Customisation Experience
