After a 20-year partnership with Roger Federer, Rolex leveraged its athlete ambassador alliance around the 20-time Grand Slam Champion’s retirement with a 30-second video tribute to his astonishing career which subtly mentioned the watch brand Federer so often promoted and wore by hailing its global brand ambassador’s ‘perpetual legacy’. The all-Swiss partnership, built on… Continue reading Rolex Pays Emotional Tribute To Endorser Federer Via Perpetual Classy ‘Thank You’ Spot
