Onlife Inc, a self-described experience platform which seeks to merge virtual worlds and physical goods, has unveiled its first ever physical sneaker release – a real world version of one of its best known NFT virtual sneakers ‘the Aglet One’ – which can also be worn digitally as an NFT.
Early May saw the brand launch a promotional campaign to drive pre-orders of its debut physical trainer within the company’s virtual game – Aglet – which will become available from 28 May.
Players who buy the In-Real-Life (IRL) shoes will also receive a specially minted Non Fungible Token (NFT) to mark the release and both the sneakers and tokens are produced in a strictly limited initial run.
Aglet first launched NFTs as unique in-game assets starting with the original sketch rendering of the ‘Aglet One Low’, followed by an NFT version of the classic ‘OG’ colourway before releasing the IRL version tied to the physical sneaker.
Aglet NFTs have arrived! The game has evolved and we’re here to onboard you into the Metaverse. We’ve partnered with @immutable as the official NFT platform that will host our Aglet NFTs. pic.twitter.com/63QbYIHTBS
— Aglet (@AgletApp) May 5, 2022
“The obvious problem with the current iteration of NFTs is that most projects are pump-and-dump schemes, with the last unfortunate participant left holding the bag,” said Aglet and Onlife Inc CEO Ryan Mullins. “Our intention from the beginning has been to integrate digital assets, and now NFTs, into your daily life as you move around the world. The main focus is not arbitrage – there are other NFT plays out there if your goal is to flip the latest zany zoo animal for maximum profit. We are focused on the true ownership, mobility and utility of the assets you collect as you play the game of life.”
“For two years, our players have been collecting digital assets in the form of virtual sneakers, that were already non-fungible in a sense, as they could be bought, traded and sold, and using them in ways to best fit their needs,” said added Onlife In Co-Founder Owen Batt. “Now we are accomplishing a two-year dream to bridge the digital assets to the physical world with the release of the Aglet One Low sneakers that are beloved and coveted by our players around the globe.”
Comment
Like so many virtual brands, a physical, real world presence seems an inevitability at some stage of their evolution.
Onlife Inc, the creator of Aglet, recently raised a new round of funding for its platform led by Galaxy Interactive and Amazon’s Alexa Fund.
Through 2022 Aglet will roll out a new series of upcoming NFT features in its gamified experience.
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