Solace Women’s Aid launched a social media stats-led campaign leveraging the FIFA World Cup to raise awareness of domestic violence over the World Cup. The tactical mechanic was surprising in its objective and startling in its simplicity: persuade England fans to retweet the campaign hashtag #StopItComingHome during the tournament. Despite the confusingly anti-England… Continue reading Solace Women’s Aid #StopItComingHome Stats Led Social Campaign Trends During The FIFA World Cup
Tag: Domestic Violence
NFL’s Own Big Game Ads: Super Bowl Babies Choir, Anti Domestic Violence & Game Trailer
The Super Bowl is the prime US playground for the biggest brand beasts and their agencies to show their creative commercial flair and this year sees the rights owner, the NFL, itself add its own flavour to the crucial and crazy world of Big Game advertising with its ‘Super Bowl Babies Choir’ spot. The… Continue reading NFL’s Own Big Game Ads: Super Bowl Babies Choir, Anti Domestic Violence & Game Trailer
