Solace Women’s Aid launched a social media stats-led campaign leveraging the FIFA World Cup to raise awareness of domestic violence over the World Cup. The tactical mechanic was surprising in its objective and startling in its simplicity: persuade England fans to retweet the campaign hashtag #StopItComingHome during the tournament. Despite the confusingly anti-England… Continue reading Solace Women’s Aid #StopItComingHome Stats Led Social Campaign Trends During The FIFA World Cup
