On 2 February, Unilever owned beauty behemoth Dove revealed its first Game Day ad since 2006. Developed by Ogilvy, ‘Hard Knocks’ is a campaign that sheds light on the body insecurities young girls often deal with, which can prevent them from realizing their potential in sports. The spearhead spot, which utilizes the iconic theme song… Continue reading Dove ‘Hard Knocks’ Spotlights How Girls’ Body Insecurity Stops Them Reaching Sporting Potential
Tag: Dove
Dove & Twitter’s ‘Speak Beautiful’ Oscars Social Change Campaign
Dove teamed up with Twitter on Oscar night to address bullying beauty and spiteful style tweets with a campaign called #SpeakBeautiful – a self-styled ‘partnership for social change’. Frequent and often anonymous criticism (and sometimes hatred) is one of the less desirable hallmarks of social media and this joint Dove/Twitter initiative aimed to address… Continue reading Dove & Twitter’s ‘Speak Beautiful’ Oscars Social Change Campaign
