02/07/2014

MasterCard Tees-Up Priceless Open Experiences

As the world’s top golfers prepare for the 143rd Open Championship, MasterCard, an Official Patron of The Open Championship, today announced a series of Priceless golf experiences for fans to enjoy during The Open Championship which is taking place from 13 – 20 July.

 

To reward MasterCard cardholders heading to the iconic Royal Liverpool Golf Club at Hoylake to watch the players go head-to-head this week, MasterCard is offering fans the chance to get ‘inside the game’ by putting themselves on the 18th green through the MasterCard ‘Green Screen’ located inside the MasterCard Club and Studio .

 

Fans can also interact with the #PricelessSurprises vending machine, where they will have the opportunity to win official Open Championship merchandise and VIP hospitality which includes guest appearances from golf stars and MasterCard ambassadors, Ian Poulter, Graeme McDowell and Tom Watson.

 

MasterCard, who have been a Patron since 2012, has also brought some of the magic of The Open Championship to the fans at home. In a search to find out who has the best golf fashion, MasterCard ambassador, Ian Poulter  is asking fans to submit photos of their favourite golf-fashion, whether it is of themselves, friends or family through Facebook, Twitter or Instagram using #PricelessGolf.

 

As golf’s best dressed gent practises ahead of The Open Championship he selected two fans to join him for a Priceless Surprise to remember.

 

Comment

 

“Our Priceless programme is about creating priceless experiences that connect MasterCard cardholders to the things they love in new and surprising ways. The Open Championship will see us offer cardholders the chance to, win Fore at The Open, with access to grandstand seating and practice area or even a chance to relax and have a beer with Graeme McDowell at the MasterCard clubhouse,” explains Shaun Springer, Head of Brand, Sponsorship and Digital, MasterCard UK & Ireland comments:

 

“Attending The Open Championship is a priceless experience on its own, but for MasterCard cardholders the special treatment will make it all the more memorable.”

 

Links

 

Campaign Website

theopen.com/mastercard 

 

MasterCard Golf Site

Priceless.com/golf.

 



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