At the start of the 2017/18 season ACF Fiorentina and Le Coq Sportif launched a digital-first campaign to promote its five new kits for the new season – a familiar purple home jersey and four different away kits each presenting one of the city’s ancient neighbourhoods – to celebrate Florence’s infamous Calcio Storico and… Continue reading ‘4 Quartieri, 1CuoreViola / Four Districts, One Purple Heart’ – Le Coq Sportif & Fiorentina
