At the start of the 2017/18 season ACF Fiorentina and Le Coq Sportif launched a digital-first campaign to promote its five new kits for the new season – a familiar purple home jersey and four different away kits each presenting one of the city’s ancient neighbourhoods – to celebrate Florence’s infamous Calcio Storico and… Continue reading ‘4 Quartieri, 1CuoreViola / Four Districts, One Purple Heart’ – Le Coq Sportif & Fiorentina
Tag: Season Ticket
Aston Villa Launch Emotive, Personalised & Targeted Multi-Platform 2018/19 Season Ticket Campaign
Mid March saw Aston Villa Football Club (AVFC) launch of its 2018/19 season ticket marketing campaign with an inventive initiative that not only demonstrates the club’s commitment to ensuring its fans are the face of its campaigns, but also uses its CRM database to personalise supporter-specific creative messaging. Running under Aston Villa’s ongoing ‘Part… Continue reading Aston Villa Launch Emotive, Personalised & Targeted Multi-Platform 2018/19 Season Ticket Campaign
