Nike has launched a new long-form content series on YouTube to engage millennial (Gen Y) women. The eight-part series stars a likeable slacker named Margot and her fitness vlogger friend Lily and revolves around a bet between them which sees Margot making fitness videos and Lily making friends. Episode 1, ‘Margot vs Lily’,… Continue reading Nike’s ‘Margot & Lily’ Long-Form YouTube Series Targets Millennial Women
