Horse Racing Media Rights Giant HBA Media Rolls Out Video Titles For The Inaugural ‘Saudi Cup’

HBA Media, a leader in horseracing promotion to the sports media industry which manages the international media rights for some of the world’s most prestigious horseracing events, launched the titles video promotion for the first ever ‘Saudi Cup’ – the world’s richest horse race.


The horseracing international media rights outfit rolled out the creative a week ahead of the 29 February ‘Saudi Cup’ (which will be held at Riyadh’s ‘King Abdulaziz Racetrack’).


The bespoke title sequence and graphics, created by director Daryl Goodrich, came in response to a brief to create a cinematic 30-second film for the live outside-broadcast of the world’s richest race.


The resulting spot opens amidst a swirling windstorm from which racehorses emerge galloping across a Riyadh city skyline.


The creative blends a textured feel of a sand and wind and this forms a transitional theme across all the Saudi Cup on-screen moving graphics, which are complemented by bespoke stings designed to maintain the cinematic look and feel; as well as maintaining consistent connection with the opening title animation.


The video work is supported by a set of static graphics which illustrate race information, runners and riders has embraced the palate (green and off-white) of the Kingdom of Saudi Arabia’s national flag.



This latest work follows on from the title sequence and graphics Goodrich’s created for the weekly 30-minute horseracing magazine show broadcast on Saudi TV which launched earlier this year and which was designed to build regional awareness of an excitement around the Saudi Cup.




The Saudi Cup is the self-styled world’s richest horse race with $20 million prize money up for grabs at the inaugural contest at King Abdulaziz Racetrack in Riyadh on 29 February 2020



This simple positioning seeks to attract the best horses, trainers and jockeys from around the globe with the promise of a world-class sporting event and an exciting addition to the global horseracing calendar.


The choice of Goodrich as creative certainly makes some sense considering his strong sports marketing creative credentials which range from working on the London 2012 Olympic Games, as well as across the sports pace from F1 and the Premier League, to rugby, boxing, tennis and, of course, horseracing.




Saudi Cup




HBA Media



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