Lucozade Sport’s first ever documentary tells the story of a young Londoner meeting his hero, Anthony Joshua, in a story about the power of coaching. The Suntory owned sports drinks’ first long-form film, called ‘The Next Move’, was launched 10 days ahead of Joshua’s Wembley fight against Alexander Povetkin. The nine-minute brand documentary… Continue reading AJ Inspires Teen To Follow His Dreams In Lucozade Sport’s ‘The Next Move’ Debut Documentary
Tag: #MadeToMove
Anthony Joshua Fronts Lucozade Sport’s Health Credentials #MadeToMove Campaign Before Big Fight
To bring to life its belief that consumers now expect brands, as well as governments, to help them be more active, Lucozade Sport is leveraging its tie-up with Anthony Joshua with a new phase of its ‘Made To Move’ campaign. In the week ahead of the British heavyweight boxer’s world title fight against Wladimir… Continue reading Anthony Joshua Fronts Lucozade Sport’s Health Credentials #MadeToMove Campaign Before Big Fight
Lucozade Sport’s ‘Made To Move’ Instagram Charity Donation Incentivises London Marathon Runners
Lucozade Sport, the official hydration partner of the Virgin London Marathon, is rolling out a new competition for race participants offering them a chance to scoop £1000 for their chosen charity as part of the sports drink’s ongoing ‘Made to Move’ campaign. This new strand of the initiative sees Lucozade Sport ask runners to… Continue reading Lucozade Sport’s ‘Made To Move’ Instagram Charity Donation Incentivises London Marathon Runners
