Adidas brings together David Beckham and Zinedine Zidane to relaunch their signature football boots on the 25th anniversary of the Predator. The pair of iconic football legends appear seated on a sofa relaxing with their feet up both boasting about the the gold and white of the Predator boots they wore during the early… Continue reading Beckham & Zidane Spot Helps Adidas Football Celebrate ‘25 Years Of Predator’
Tag: Adidas Football
Gabriel Jesus (& Moise Kean) Front Adidas Football’s Latest Gameday-Plus Online Film Series
Adidas releases a fresh film featuring its new football endorser and recent Manchester City striker signing Gabriel Jesus to the test – to see if he can run faster than fire (and activate its UEFA Champions League sponsorship). The spot sees the young Brazilian attacker accept the challenge as he explains his own hunger… Continue reading Gabriel Jesus (& Moise Kean) Front Adidas Football’s Latest Gameday-Plus Online Film Series
Adidas Football Expands #FirstNeverFollows Big Idea Via Pogba-Led Pre-Season ‘Blah Blah Blah’
Two weeks before the start of the 2016/17 football season, Adidas continues its #FirstNeverFollows idea with a new multi-market campaign, ‘Blah Blah Blah’, led by Paul Pogba and promoting its new boot range. In addition to the French midfielder star, the campaign, which primarily pushes its X16, Ace16 and Messi16 boots (Pogba himself wears… Continue reading Adidas Football Expands #FirstNeverFollows Big Idea Via Pogba-Led Pre-Season ‘Blah Blah Blah’
Is Integrated Adidas/ManUtd #BreakExpectations The Best/Biggest Kit Launch?
Part of football’s rapid commercialisation, apparel partners are becoming more adventurous, extreme and extravagant with their kit marketing and Adidas’ launch campaign for the new Manchester United kit are arguably the most comprehensive shirt launch campaign ever. The breadth and depth of the activation doesn’t come as a surprise after Adidas’ world-record £750m deal… Continue reading Is Integrated Adidas/ManUtd #BreakExpectations The Best/Biggest Kit Launch?
Adidas Football & Rodriguez In ‘Twitter Periscope’ First
Everyone seems to be talking about ‘Periscope’ and ‘Meerkat’ this month and Adidas Football became the first major sports brand to activative on Twitter’s recently-launched vehicle when it live streamed Real Madrid soccer star James Rodriguez penning a new deal with the brand. The real-time, 20-second event was streamed live from Adidas HQ in… Continue reading Adidas Football & Rodriguez In ‘Twitter Periscope’ First
